News

wild turkey

wild turkey

The following message has been pre-recorded or at least pre-written. Many of the entries we will be posting on the journal were written some years ago. Although we feel that most of them are still interesting and relevant, we will try to give our readers some context especially if one seems particularly out of date. Additionally, we have decided to give you a twofer this Thanksgiving as it has been a particularly long and arduous year.  Thanksgiving entry (Part I) What do you think of when I say Wild Turkey? Me too. In fact, I am enjoying one right now....

Read more →

veterans day

veterans day

On this Veterans Day, I could tell you that a Birmingham native by the name of Raymond Weeks initiated this national day of remembrance. On this Veterans Day, I could describe how in 1945 Mr. Weeks had the idea to expand Armistice day to honor all veterans, not just the veterans of World War I. On this Veterans Day, I could evoke a sense of patriotic pride in you, my fellow Alabamians, by describing how in 1946 Mr. Weeks had an audience with General Eisenhower himself to pitch the idea, and that in 1947 Mr. Weeks lead the first national...

Read more →

the road

the road

Rock stars want to go out on it, Ray Charles was told to hit it, and Robert Frost encouraged us to take the one less traveled. The road. Americans love the road. More than the road (whether we are strapping our surfboard to a woody and heading down a West Coast highway, getting our kicks on route 66, or chasing the sundown US 1), we Americans love the existential road trip, elevated to a national pastime by Mr. J. Kerouac. And nobody loves the road like us Yellowhammers. We love the lost highways, byways, black-tops and especially the dirt roads...

Read more →

organic growth

organic growth

For years both life and the Good Lord Jesus have been trying to beat patience into me with very little success. I am the person that looks for instant gratification and expects instant results. Well let’s face it, who wouldn’t want instant gratification and instant results if they could get them. Now bear this little personal confession in mind as we travel back in time almost ten years ago to a conversation Sam (our creative director) and I were having about the development of a yhtc web site. Sam and I both agreed, and still do, that the voice and...

Read more →

the Yellowhammer Trading Company

the Yellowhammer Trading Company

Dear Alabama (and the people who love it); Over the last fifteen years the idea of a culturally sustainable company has evolved from buzz word to normal operating procedure. Words like “Original,” “Handmade” and “Authentic” along with the phrase “Made in America” have once again become part of our everyday lexicon. The idea that a company can have a positive impact on its community as well as generate a reasonable profit is now an integral component of any contemporary business model. The Yellowhammer Trading company did not catalyze the emerging Alabama renaissance building on these principals, but we look forward...

Read more →