Britton Herbert
Founding Partner
Like generations before me I have called Alabama home. I have been educated here, I have worked here and I have raised a family here. The tradition, creativity and innovative spirit of Alabama provides a great environment to pursue a life of learning, civic involvement and a productive contribution through work. For these and many other reasons I am dedicated to the idea of making a positive impact here in my home state. This is the catalyst behind The Yellowhammer Trading Company.


Sam Herbert
Founding Partner
I was born in Ohio, but raised in Alabama. My family moved to Huntsville, via Dallas, TX, when I was three and I have lived most of the rest of my life here. I came to Auburn to study engineering. Eventually I discovered a more suitable major that blended my love of science with that of language and art—graphic design. After one or two excursions into the world beyond, I landed back in Auburn to teach, learn and practice ... and raise my beautiful daughter


Robin Ward
Founding Partner
I’m Robin Ward. I’m a software engineer, entrepreneur, and founding partner of Yellowhammer Trading Company. I am currently pursuing a PhD in Computer Engineering at Auburn University. When I’m not working on a project, I enjoy spending time with my wife, Rachel, and our dogs, Penny and Denali. My other hobbies include video games, playing the drums and enjoying an ice cold IPA in the backyard.