These companies controlled the Caribbean and played a part in the for-
mation of South Alabama in the 1700’s, utilizing the vast river systems to
push goods northward and bring goods back down south. Part business-
men, part pirate, these men cut a ruthless and daring cloth. Wanting to
introduce a concept the whole state could recognize we incorporated the
idea of the yellowhammer made famous by a North Alabama calvary
regiment donning a yellow patch of fabric on their uniforms, inspiring the state bird and one of Alabama's many nicknames.
Although we may be daring, we certainly are not ruthless. In
fact, the Yellowhammer Trading Company looks to promote a more progressive and inclusive state that competes globally through manufac-
turing, technology and education while maintaining our local identity
through art, food, and culture.